Lions Mane Elixir
Lions Mane Elixir is a full-spectrum Lion’s Mane extract—fruiting body and mycelium extract, 777mg per serving, sugar-free, alcohol-free. 500ml or 1000ml. 62 servings per 500ml bottle. Works hot or cold. Add it to anything on your menu without rewriting a single recipe.
Your customers & the general population are drinking less alcohol and asking for functional ingredients by name. Lion’s Mane is leading the conversation.
This isn’t a trend cycle. Adaptogens have moved from supplement aisle to daily baseline, and Lion’s Mane leads in awareness and repeat use. From Erewhon to Soft Bar in NYC, it’s already on menus your customers recognize and trust. The customers walking through your door already know it, the question is which version you trust to put your name behind.
The size of the adaptogen opportunity in beverages, up 18% in the past year alone. (FoodNavigator-USA, 2026)
Americans actively trying to drink less alcohol—a 44% increase since 2023. (NielsenIQ, 2025)
Annual growth rate of the Lion’s Mane extract market through 2029— the fastest-growing segment in the category. (Technavio, 2025)
FORGOTTEN was started by mycologists and mushroom farmers who think modern life stripped out something fundamental—the small daily rituals that supported how people actually thought, felt, and connected.
Lions Mane Elixir is that ritual, behind your bar. Higher dose, cleaner format, full-spectrum extraction, and the only mushroom on the market that the FDA has cleared for a Qualified Health Claim on cognitive function.
Lion’s Mane produces two distinct families of bioactive compounds, and they live in two different parts of the mushroom. The fruiting body is where hericenones and beta-glucans come from. The mycelium is where erinacines — the most-studied neuroactive compound in the species — are produced. Most Lion’s Mane on the market uses one or the other, then calls it a day. Lions Mane Elixir uses both. We dual-extract from full-grown fruiting body and mycelium extract, capturing both compound families in a single bottle. That is what “full spectrum” actually means. Anyone telling you otherwise is selling half the mushroom.
Lions Mane Elixir has a third-party Certificate of Analysis with verified levels of the active compounds — high beta-glucans, hericenones, and Erinacine-A.
Distilled water, organic vegetable glycerin, organic sunflower lecithin. That’s the entire ingredient list. No proprietary blends. No flavor masking. No fillers. Built to mix into whatever you put it in — espresso, matcha, sparkling water, cocktail, straight shot.
777mg per serving is a functional dose, not a label dose. Most “functional” beverages on shelf run 50–150mg of mushroom extract per can — enough to put it on the front of the package, not enough for a customer to feel anything. Your customers will notice the difference between a Lions Mane Elixir pour and the can in their fridge. That is the entire point.
Sold by the bottle or the case. Two sizes. Premium price point, justified by 62 servings per 500ml, 777mg per dose, and a format that works hot, cold, on its own, or in anything.
| Format | 1 Bottle | Case of 3 | Case of 6 |
|---|---|---|---|
|
Lions Mane Elixir 500ml
(62 servings) | $85 | $225 ($75/bottle) | $420 ($70/bottle) |
|
Lions Mane Elixir 1000ml
(~124 servings) | $160 | $420 ($140/bottle) | $780 ($130/bottle) |
→ The bottle pays for itself in under a week
→ The bottle pays for itself in under a week
Lions Mane Elixir dissolves into any hot or cold beverage. No equipment, no recipe overhaul, no learning curve. One pump, one pour, done.
From the morning rush to afternoon cold brew, Lions Mane Elixir adds a functional upgrade your existing menu can charge for without changing what’s already on it.
Try it: The Focus Latte — one serving in a double-shot oat milk latte. That’s the whole recipe.
Sober-curious. Function-first. Or just done with the next-day cost. Your customers are evolving and they’re asking for something that does more than not contain alcohol. Lions Mane Elixir gives you the answer.
Try it: The Forest Floor — Lions Mane Elixir, sparkling water, fresh citrus, a few sprigs of rosemary or sage. A mocktail that tastes like it belongs on the menu.
Yoga studios, recovery clubs, bathhouses, IV bars. Lions Mane Elixir fits the ritual register without needing a kitchen. Pour it. Serve it. Sell it.
Try it: The Reset — Lions Mane Elixir, hot water, fresh lemon, a small spoon of honey. Served warm.
Shelf-stable. No refrigeration required.
Mixes into anything on the menu without rewriting a recipe.
Hot or cold. No special equipment, no staff training.
Two case quantities. Reorder without overthinking it.
This isn't a category being launched. It's a category being scaled. Here's where Lion's Mane is already showing up.
Mushroom Adaptogen Latte and Lion's Mane smoothie collabs with Bella Hadid and Lori Harvey. Where wellness becomes mainstream.
Non-alcoholic spirits formulated around Lion's Mane, including their St. Mezcal NA spirit.
Lion's Mane + Schisandra Berry on the functional cocktail menu. The new sober social bar.
Lion's Mane on premium event drink stations, from corporate offices to weddings.
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